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Howdy, I’m Vijay Duraipalam akaThe Perpetual Curiosare.

Head of Tinkering @ Diaforá, LLC

Data Products

Analytics and ML

Rapid Prototyping

Leadership

I work at the intersection of data, code, strategy and business; helping organizations analyze, leverage their data to ideate & bring concepts to life… to build products… take business decisions that make a difference in people’s lives.

With more than a decade of experience in data, analytics and technology, I draw from a broad variety of disciplines to create meaningful outcomes and data products with the goal to make a real impact.

My distinctive ‘connect-the-dots’ strategic thinking helps me holistically understand a business problem and evolve it by adding new ideas, subtle innovative tweaks that meet user needs as well as balances business objectives.

All without compromising on values built on trust, empathy, courtesy and a bias for action to deliver results geared towards the long term.

Carefully selecting tools for the problem at hand, I work with the latest techniques in analytics engineering, data mining and machine learning. My agile workflow is the result of years of experience working and consulting with some of the best organizations and learning from some phenomenally accomplished leaders, co-workers and mentors.

Per aspera ad astra,

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Experiences

that have shaped me over the years

Director (Systems & Data)

Own your tomorrow.

Nov 2022 - Present

Principal Technical Architect

Make work life simpler, more pleasant and more productive.

June 2021 - Nov 2022

Director of Data Engineering

Banking for the extra-ordinary, the rebels, the pioneers, the makers and the entrepreneurs.

June 2019 - June 2021

Sr. Analytics Consultant

To give people the power to build community and bring the world closer together.

Jan 2019 - Nov 2019

Manager (Advanced Analytics)

Grow purpose-led, billion dollar brands that shape peoples' way of life.

Jan 2017 - Nov 2018

Data Analytics Manager

Help our customers advance their financial well-being through a variety of products.

Aug 2015 - Jan 2017

Sr. Data Analyst (Fin Ops)

To be the best way to pay and be paid, for everyone, everywhere.

Mar 2013 - Aug 2015

Skills

used to build this website (for e.g.), and if it’s not listed here, I learn incredibly quickly

Some favorite reads

that have influenced my thinking

Airbnb logo

Airbnb's Engineering and Data Science.

See blog
Stitchfix logo

Stitchfix's Algorithms tour.

See blog
Uber logo

Uber's Engineering and Data Science.

See blog
Google logo

Thinking Marketing with Google - Insights.Ideas.Inspiration.

See blog
Netflix Logo

How Netflix designs, builds, and operates their systems and organizations.

See blog
HBR Logo

General management magazine published by Harvard University.

See website
Culturecode Logo

The Culture Code: The Secrets of Highly Successful Groups.

See book
Strategy Logo

Good Strategy / Bad Strategy: The Difference and Why It Matters.

See book
Originals Logo

How Non-Conformists Move the World .

See book
Creativityinc Logo

Overcoming the Unseen Forces That Stand in the Way of True Inspiration.

See book
Loonshots Logo

Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

See book
Theideafactory Logo

Bell Labs and the Great Age of American Innovation.

See book
Build Logo

An Unorthodox Guide to Making Things Worth Making.

See book
Algorithmstoliveby Logo

The Computer Science of Human Decisions.

See book
ClayWaterBrick Logo

Finding Inspiration from Entrepreneurs Who do the Most with the Least.

See book
HeartOfBiz Logo

Leadership Principles for the Next Era of Capitalism.

See book
PoorCharliesAlmanack Logo

The Grand Unified Theory of the Munger approach, with a Blackbelt in Chutzpah.

See book
Money Logo

The unauthorized biography -- From Coinage to Cryptocurrencies.

See book

Visit me

Dallas-Fort Worth Metroplex
Texas, USA

Call

NOT-INN-SERV
Mon - Fri, 8am - 5pm PST

Want to work with me?

Reach out ! Let’s build your business together.